{"id":4460,"date":"2025-12-18T15:49:35","date_gmt":"2025-12-18T14:49:35","guid":{"rendered":"https:\/\/vertogrowth.com\/?p=4460"},"modified":"2025-12-18T15:49:35","modified_gmt":"2025-12-18T14:49:35","slug":"dqe-et-capency-faconner-lavenir-de-la-gestion-de-la-qualite-des-donnees-2","status":"publish","type":"post","link":"https:\/\/vertogrowth.com\/fr\/dqe-et-capency-faconner-lavenir-de-la-gestion-de-la-qualite-des-donnees-2-2\/","title":{"rendered":"DQE et Capency : fa\u00e7onner l’avenir de la gestion de la qualit\u00e9 des donn\u00e9es"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bottom_padding=\u00a0\u00bb3%\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbpadding-2-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bbleft\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbadvanced\u00a0\u00bb border_left_desktop=\u00a0\u00bb1″ column_border_color=\u00a0\u00bb#315c68″ column_border_style=\u00a0\u00bbsolid\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbjustify\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]DQE, pionnier dans la gestion de la qualit\u00e9 des donn\u00e9es, a fait un bond en avant significatif en acqu\u00e9rant Capency, son principal concurrent sur le march\u00e9 fran\u00e7ais. Cette d\u00e9cision strat\u00e9gique consolide non seulement la position de DQE en tant que leader du march\u00e9, mais ouvre \u00e9galement la voie \u00e0 une nouvelle \u00e8re d’innovation et de croissance dans le secteur en pleine \u00e9volution de la gestion de la qualit\u00e9 des donn\u00e9es (DQM).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh3″ text_color=\u00a0\u00bb#315c68″ line_reveal_by_space_text_effect=\u00a0\u00bbdefault\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_content=\u00a0\u00bbLa logique strat\u00e9gique derri\u00e8re l’acquisition\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb][\/split_line_heading][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbjustify\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]L’union de DQE et Capency r\u00e9unit deux entit\u00e9s hautement compatibles, chacune avec ses propres atouts. DQE apporte des technologies de pointe, des partenariats internationaux solides (par exemple, Salesforce et Microsoft) et une exp\u00e9rience \u00e9prouv\u00e9e dans la fourniture de solutions \u00e0 valeur ajout\u00e9e pour am\u00e9liorer le marketing, les ventes et les op\u00e9rations commerciales. De son c\u00f4t\u00e9, Capency ajoute un solide portefeuille de solutions compl\u00e9mentaires, notamment dans les domaines de l’enrichissement des donn\u00e9es, de la segmentation et de l’analyse comportementale, permettant aux entreprises de maximiser la valeur de leurs donn\u00e9es clients.<\/p>\n

Ensemble, la nouvelle entit\u00e9 d\u00e9tient une part dominante de 30 % du march\u00e9 fran\u00e7ais, traite plus d’un milliard d’enregistrements de donn\u00e9es par an et est bien positionn\u00e9e pour \u00e9tendre sa pr\u00e9sence sur les march\u00e9s internationaux, en particulier aux \u00c9tats-Unis et en Europe.[\/vc_column_text][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh3″ text_color=\u00a0\u00bb#315c68″ line_reveal_by_space_text_effect=\u00a0\u00bbdefault\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_content=\u00a0\u00bbVision pour 2025 :\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb][\/split_line_heading][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbjustify\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]La feuille de route 2025 vise \u00e0 faire de DQE le leader incontest\u00e9 du DQM d\u00e8s cette ann\u00e9e. Les principaux piliers de cette vision sont les suivants :<\/p>\n

    \n
  1. Innovation et R&D :<\/strong>
    \nTirer parti des ressources combin\u00e9es pour acc\u00e9l\u00e9rer le d\u00e9veloppement de solutions avanc\u00e9es, telles que la d\u00e9duplication intelligente, la validation des donn\u00e9es en temps r\u00e9el et les capacit\u00e9s am\u00e9lior\u00e9es de l’IA.<\/li>\n
  2. Synergie et int\u00e9gration :
    \n<\/strong>Harmoniser les structures op\u00e9rationnelles, fusionner les catalogues de produits et promouvoir les opportunit\u00e9s de ventes crois\u00e9es. Par exemple, les outils de segmentation comportementale de Capency et les solutions ID Mobile de DQE offrent un potentiel important pour les clients communs.<\/li>\n
  3. Expansion mondiale :
    \n<\/strong> Renforcer la pr\u00e9sence internationale du groupe gr\u00e2ce \u00e0 des solutions sur mesure qui r\u00e9pondent aux besoins des march\u00e9s r\u00e9gionaux. L’expertise combin\u00e9e en mati\u00e8re de conformit\u00e9 r\u00e9glementaire et d’adressage international garantit un avantage concurrentiel dans de nouveaux territoires.<\/li>\n<\/ol>\n[\/vc_column_text][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh3″ text_color=\u00a0\u00bb#315c68″ line_reveal_by_space_text_effect=\u00a0\u00bbdefault\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_content=\u00a0\u00bbRenforc\u00e9 par l’investissement dans la croissance\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb][\/split_line_heading][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbjustify\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]Pour soutenir cette vision et cette strat\u00e9gie, DQE est fi\u00e8re d’annoncer un investissement strat\u00e9gique minoritaire de Verto. Verto est un investisseur fran\u00e7ais sp\u00e9cialis\u00e9 dans les PME technologiques rentables et \u00e0 forte croissance. Ce partenariat strat\u00e9gique avec Verto apporte le soutien financier et l’expertise n\u00e9cessaires pour alimenter les ambitieux projets de croissance de DQE et consolider davantage sa position de leader sur le march\u00e9 de la gestion de la qualit\u00e9 des donn\u00e9es.<\/p>\n

    Alexis Kemlin, associ\u00e9 chez Verto :<\/strong> \u00ab Nous sommes tr\u00e8s heureux d’avoir contribu\u00e9 \u00e0 la fusion de DQE et Capency, cr\u00e9ant ainsi le leader incontest\u00e9 des logiciels de qualit\u00e9 des donn\u00e9es clients en France, et de soutenir le d\u00e9veloppement du nouveau groupe au cours des prochaines ann\u00e9es, notamment en acc\u00e9l\u00e9rant son expansion internationale. En collaboration avec l’\u00e9quipe de direction, nous avons d\u00e9j\u00e0 identifi\u00e9 de nombreux leviers pour stimuler la croissance organique ainsi que des acquisitions internationales potentielles. Nous avons \u00e9galement \u00e9t\u00e9 impressionn\u00e9s par la forte dimension humaine de cette fusion, men\u00e9e par St\u00e9phane Donders, Fran\u00e7ois Abella et Eric Deneux. \u00bb<\/em><\/p>\n

    Pour mener \u00e0 bien cette op\u00e9ration, DQE a b\u00e9n\u00e9fici\u00e9 d’un financement par emprunt de Pictet AM et BPI France, ainsi que des conseils d’Edmond de Rothschild, qui ont mis \u00e0 profit leur expertise et leur \u00e9troite collaboration pour aider DQE et Verto dans leurs initiatives de lev\u00e9e de fonds, d’acquisition et de financement. Pour l’analyse du march\u00e9, l’\u00e9valuation du potentiel de croissance et la validation de la strat\u00e9gie de commercialisation, Accenture a apport\u00e9 sa vaste exp\u00e9rience et son autorit\u00e9 sur le march\u00e9 de la gestion de la qualit\u00e9 des donn\u00e9es (DQM), fournissant des informations pr\u00e9cieuses et des indicateurs de performance cl\u00e9s.[\/vc_column_text][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh3″ text_color=\u00a0\u00bb#315c68″ line_reveal_by_space_text_effect=\u00a0\u00bbdefault\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_content=\u00a0\u00bbLa proposition de valeur pour les clients\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb][\/split_line_heading][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbjustify\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]Les clients b\u00e9n\u00e9ficieront grandement de cette acquisition. La suite de produits unifi\u00e9e offre une gamme compl\u00e8te et pr\u00eate \u00e0 l’emploi qui s’int\u00e8gre de mani\u00e8re transparente aux principales plateformes telles que Salesforce, Azure, AWS, Cegid et Alibaba pour r\u00e9pondre aux besoins du march\u00e9 chinois. Les entreprises ont d\u00e9sormais acc\u00e8s \u00e0 des solutions de pointe qui non seulement am\u00e9liorent la fiabilit\u00e9 des donn\u00e9es, mais augmentent \u00e9galement le retour sur investissement marketing, r\u00e9duisent les co\u00fbts et am\u00e9liorent l’exp\u00e9rience client.<\/p>\n

    De plus, l’approche centr\u00e9e sur le client du groupe, soutenue par des taux de fid\u00e9lisation \u00e9lev\u00e9s (sup\u00e9rieurs \u00e0 95 %), garantit la continuit\u00e9 et la confiance. En se concentrant sur des solutions \u00e9volutives et conviviales, l’entit\u00e9 fusionn\u00e9e est pr\u00eate \u00e0 r\u00e9pondre aux demandes croissantes de transformation num\u00e9rique dans tous les secteurs.[\/vc_column_text][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh3″ text_color=\u00a0\u00bb#315c68″ line_reveal_by_space_text_effect=\u00a0\u00bbdefault\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_content=\u00a0\u00bbUne opportunit\u00e9 commerciale durable\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb][\/split_line_heading][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbjustify\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]Le march\u00e9 du DQM, \u00e9valu\u00e9 \u00e0 1,4 milliard d’euros en 2024, devrait conna\u00eetre une croissance annuelle sup\u00e9rieure \u00e0 8 %, sous l’effet de la transformation num\u00e9rique, des pressions r\u00e9glementaires et de l’augmentation exponentielle des volumes de donn\u00e9es. Gr\u00e2ce \u00e0 son expertise in\u00e9gal\u00e9e, ses solutions innovantes et sa feuille de route strat\u00e9gique claire, l’alliance DQE-Capency est id\u00e9alement positionn\u00e9e pour tirer parti de cette opportunit\u00e9.[\/vc_column_text][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh3″ text_color=\u00a0\u00bb#315c68″ line_reveal_by_space_text_effect=\u00a0\u00bbdefault\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_content=\u00a0\u00bbConclusion\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb][\/split_line_heading][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbjustify\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]L’acquisition de Capency marque un tournant d\u00e9cisif dans l’histoire de DQE. Alors que l’entit\u00e9 fusionn\u00e9e s’engage dans cette voie ambitieuse, elle promet d’offrir une valeur in\u00e9gal\u00e9e \u00e0 ses clients tout en red\u00e9finissant les normes en mati\u00e8re de gestion de la qualit\u00e9 des donn\u00e9es. Ensemble, avec le soutien de Verto, DQE et Capency ne se contentent pas de fa\u00e7onner l’avenir, ils le dirigent.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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